Art Direction/Creative Direction/Design
SUIT GUIDE
Brief
To design new digital template guides for suits, denim and trousers. Working closely with the content managers, copywriters and front-end developers to deliver engaging, dynamic and user-focused content.
As well as liaising with the in-house photography studio, assisting with creative direction & concepts for editorial photo-shoots. Creating mood boards for art direction for denim, suits and chinos.
GARMENT DYED
Brief
Create a new logo for Garment Dyed which can be used across digital and print.
To update the existing feature in a new fresh format. Creating a new template and look and feel for this editorial across all touch points.
Providing designs, recommendations and functional specs for developers & functional wireframes covering user journeys as testing before launch.
BUY NOW WEAR NOW
Brief
Design a new Buy Now Wear Now template to enable the customer to view the outfits and buy each product. The template needs to be designed to be repurposed for other editorial features across the site.
Working with developers and content manager on functionality and user journey.