Art Direction/Creative Direction/Design
Brief
Create a social and in-store campaign to launch Eye Bright the Illuminating Under Eye Concealer to create brighter under-eyes without any signs of dark circles.
Campaign
Creating a collection of educational images around step by step product use and before and afters.
To really showcase the product benefits we highlighted our Zero Retouch policy by including the badge on all model images.
Content Director - Carrie Tyler
Creative Director - Maggie Bonté
Content Editor - Sophie Voller
Photographer - Kat Pisiolek
MUA - Hadeel
Hair - Nicola Harrowell