BRIEF
Over the past few years, the beauty industry has made a wonderful shift towards greater diversity in products and advertising, acknowledging previous shortcomings in targeting various skin tones and types.
This is a personal project where we wanted to explore the impact of these changes by speaking to four incredible models about their experiences and the industry’s evolution.
PHOTOGRAPHER - Chantel King
CREATIVE DIRECTOR - Maggie Bonté
LIGHTING - Chantel King and Dionne Loftus
PHOTO ASSISTANT - Krislen Chetty
STYLIST - Issie Gibbons
MUA - Lauren McCormack
MUA ASSISTANT - Louisa Gallon
HAIR - Jennie Roberts
HAIR ASSISTANT - Gabriel Khota
NAILS - Emma Welsh
RETOUCHER - Jessica McHugh
MODELS - Olivia @ Milk, Tabitha @ Milk, Amanda @ Linden Staub, Appiok M1
FILM
DIRECTORS Dionne Loftus and Chantel King
CREATIVE DIRECTOR - Maggie Bonté
DOP/EDITOR - Dionne Loftus
LIGHTING - Krislen Chetty
MUSIC WRITER - Ennio Salvemini
MUSIC PRODUCER - Spaghetti Sound
STYLIST - Issie Gibbons
MUA - Lauren McCormack
MUA ASSISTANT - Louisa Gallon
HAIR - Jennie Roberts
HAIR ASSISTANT - Gabriel Khota
NAILS - Emma Welsh
MODELS - Olivia @ Milk, Tabitha @ Milk, Amanda @ Linden Staub, Appiok M1
2000 Calorie Lip Glaze Campaign
Creative Director - Maggie Bonté
Image Director - Erika Moore
Movement Director - Alexandra Green
Executive Producer - Laura Grant-Evans
Producer - Kate Duncan
DOP - Ben Marshall
MUA - Gina Kane
Hair Stylist - Ali Pirzadeh
Nail Artist - Yuca Murakami
Still Life
Creative Director - Maggie Bonté
Producer - Karina Aloupi
Photographer - Joana Gauer
Texture Stylist - Lucy Webster
AGENCY - SPRING STUDIOS
LASTING MATTE CAMPAIGN - TVC
To create and communicate a narrative to showcase the Lightweight & Long-lasting benefits of this new foundation. Creating concepts for TVC and all digital assets.
Talent - Rita Ora
Director - Victor Bastidas
DOP - Edward Gibbs
Creative Director - James Barnfield
Art Director - Maggie Bonté
Copywriter - Andreia Pedro
Strategy Director - Emily Brown
Casting Director - Holly Scott Lidgett
Producers - Lishka Goddard/Archie Holloway
Set Designer - Thomas Petherick
Stylist - Anna Trevelyan
Hair - Shon Hyungsun Ju
Make Up - Kathy Jeung
LASTING MATTE CAMPAIGN - TAG
Director - Errol Rainey
DOP - Edward Gibbs
Creative Director - James Barnfield
Art Director - Maggie Bonté
Copywriter - Andreia Pedro
LASTING MATTE STILLS PHOTOGRAPHY
Models - Brionka Halbert
Kiki Boreel
Greta Bellamancia
Photographer - Scott Trindle
Executive Creative Director - Robin Harvey
Art Director - Maggie Bonté
LASTING MATTE PRODUCT PHOTOGRAPHY
Creative Director - James Barnfield
Art Director - Maggie Bonté
Stills Photographer - Lol Keegan
Texture Photographer - Florian Sommet
STILLS PHOTOGRAPHY
Art direct shoot for new in-store and social photography with a fresh and honest feel showcasing authentic beauty.
Photographers - Petros Studio & Benedikt Frank
Brief
New Eyetallics Launch
Capture new imagery for the 4 new shades. Diversity in expression is an ongoing goal for Trinny London. Showing different expressions that also highlight the makeup focus is priority. Capturing a mix of joyous and neutral expressions. Final images to be used across Ecom and social channels.
Art Director
Maggie Bonté
Photographer
Jonathan Faulkner
Hair Stylist
Rohmarra Kerr
Production Assistant
Hannah Winstanley
Creative Makeup Artist
Katie Adamson
Lead Makeup Artist
Maryam Ahmed
Makeup Artist
Alex Phillips
Brief
To normalise how bodies are represented in media
To continue Revolution’s Zero Retouch Messaging, loudly…
To explode our brand ethos of value, efficacy and diversity
To work with body normal ambassadors
Campaign
Join The Body Revolution - View Now
Revolutionise body marketing by showcasing new product range from Revolution on diverse models . Highlighting confidence and sexiness.
Creating How to’s and education still and motion across all social channels organic and paid.
Influencers - Harley Brash, Sophie Butler, Ocean Navarro, Nyome Nicholas & Fats Timbo,
Creative Director - Maggie Bonté
Content Director - Carrie Tyler
Brand Manager - Rebecca Howard
Illustrator - Nisha Mistry
Photographer/Director - Hanna Hillier
Photographer’s Assistant - Sacha Phillips
DOP - Kit Sullivan
MUA - Bea Sweet
Hair - Nicola Harrowell-Browne
Hair Assistant - Michaela Bodden
Stylist - Sara Mtimet
Nail Artist - Liga T
Post Production - Jana Marenotte & Holly Grieg
Lash Pow
Creative Director - Maggie Bonté
Creative Director Post Production - Ruth Grayson
Photographer - Billie Scheepers
Director - Victor Bastidas
Illustrator - Nisha Mistry
The Brief
To celebrate Black History Month and launch Revolution Beauty XX new Metalixx range, we created a social campaign working with an entire cast of black creatives. We wanted to authentically support the black beauty community and support black owned businesses.
Creative Director - Maggie Bonté
Junior Brand Manager - Shahira Allen
Models - Ayesha Marr, Sharon Bright, Kae Mae,
Photographer - Chantel King
Photographer’s Assistant - Coco Shaw
Hair - Nicola Harrowell
MUA - Bernicia Boateng
Stylist - Erica Matthews
Nail Artist - Aliyah Rianna Johnson
Still life photographer - Kat Pisiolek
Brief
A relaunch of additional shades to the Conceal and Define rang of products. All models and influencers self shoot at home.
Campaign
Join The Makeup Revolution - View Now
Working with over 50 models and influencers to produce this campaign across RB.com, social, print and instore.
Briefing in and art directing content creation for TikTok, instagram and paid social assets.
Creating and launching a new shade finder and quiz on RB.com.
Content Director - Carrie Tyler
Art Director - Maggie Bonté
Digital Design Lead - Lauren Banister
Film Post Production - Jana Marenotte
Art Director - Maggie Bonté
Photographer - Katie Howey
Brief
Create a social and in-store campaign to launch Eye Bright the Illuminating Under Eye Concealer to create brighter under-eyes without any signs of dark circles.
Campaign
Creating a collection of educational images around step by step product use and before and afters.
To really showcase the product benefits we highlighted our Zero Retouch policy by including the badge on all model images.
Content Director - Carrie Tyler
Creative Director - Maggie Bonté
Content Editor - Sophie Voller
Photographer - Kat Pisiolek
MUA - Hadeel
Hair - Nicola Harrowell
THE BRIEF
SOCIAL POSTS
Creating designs across all social media supporting campaigns. Create compositions that will work across all social channels.
THE BRIEF
BEYOND PERFECTING
• Drive newness and desirability with the launch of a brand new franchise for Clinique.
• Capilitise and integrate the multi-ethnic target within the campaign.
• Get women intrigued and excited to try Clinique Beyond Perfecting.
A bespoke overlay, forming part of a takeover with Hair & Beauty channels. The bespoke overlay will feature on sites such as Glamour.
Overlay must be user-initiated – the overlay can only appear on the page following a click on associated ad format.
The overlay must be developed as an expansion from a standard unit (i.e. MPU, LB)
Producing designs across all banners and the overlay design. Working with the brand I created storyboards across all banner sizes for the transitions. So the client was able to foresee how this could work with the bespoke overlay. We also agreed that changing the curser into a foundation wand when hovering over the shades made the interaction more interesting and engaging for the user.
The user activates the HTML5 animation by clicking on the CTA. The video content prompts the user to explore further and allows the user to scroll through the foundation shades.
Extensive testing was required with a third party followed by a final creative and technical sign off.
Ad unit hosted by - Flashtalking
THE BRIEF
START BETTER
#StartBetter, Clinique's first global digital brand campaign, and first-ever social media-centric campaign, was designed to engage female consumers on a personal level by asking them what they aspire to start better – and then celebrating their vows to do so.
The responses poured in across social media from women of all ages. In return, I worked with the brand surprising respondents in real-time with designed and illustrated personalized messages of encouragement celebrating their pledges to #StartBetter.
BRIEF
To create a digital Bobbi Lip Colour Finder App/Tool to support the printed colour finder that was being used in stores.
Providing a detailed proposal, including UX, UI, Scamps and recommendations for functionalities. Researching Java Script and other animation code that could be used across the App.
AllSaints Christmas Hub
Brief
Create a shopping destination to showcase all that AllSaints has to offer over the festive period.
Including a countdown, video content and a mesmerizing sparkle on your curser.
SUIT GUIDE
Brief
To design new digital template guides for suits, denim and trousers. Working closely with the content managers, copywriters and front-end developers to deliver engaging, dynamic and user-focused content.
As well as liaising with the in-house photography studio, assisting with creative direction & concepts for editorial photo-shoots. Creating mood boards for art direction for denim, suits and chinos.
GARMENT DYED
Brief
Create a new logo for Garment Dyed which can be used across digital and print.
To update the existing feature in a new fresh format. Creating a new template and look and feel for this editorial across all touch points.
Providing designs, recommendations and functional specs for developers & functional wireframes covering user journeys as testing before launch.
BUY NOW WEAR NOW
Brief
Design a new Buy Now Wear Now template to enable the customer to view the outfits and buy each product. The template needs to be designed to be repurposed for other editorial features across the site.
Working with developers and content manager on functionality and user journey.
Brief
Denim Fit Guide
Update Design for the responsive content page for the Denim Fit Guide. Working with trade team, content, copywriter and developers to improve functionality. Editing denim videos so they are compatible for site and file weight is taken into consideration for the page.
ART DIRECTION AND STYLING
Photographer - Marco Majocchi
Model - Sofia Simon @ BMA
THE BRIEF
Sofia has worked with many UK and international fashion houses and retailers that target a younger market. Sofia wanted to update her book with more shots that appealed to a wider market.
TK TRENDS
Brief
Teaming with a copywriter on concepts for TK Trends fortnightly emails. Construct designs from researching trends and image sourcing and picture editing.
Copywriter Sheena Isokariari
PREPARE TO DELIGHT
AGENCY - GREY LONDON
Art Director - Roxanne Messenger
Copywriter - Jim Dye
BRIEF
To create a digital concept for Christmas that would inspire and delight users. A rich media campaign including, emails, social, banners, site take over and a digital gifting tool.
Working closely with the creative team to produce story boards and designs across the entire campaign for both male and female fragrances.
All animated banners went through extensive testing and iterations working closing with a Developer and Motion Designer to develop the concepts and user experience.
THE COLLECTIVE
Photographer: Jackie Dixon
The Collective is a yearly capsule collection. The objective is to focus on wardrobe essentials and basics for the coming season.
The campaign runs across all channels, including a site takeover and in-store/window scheme with targeted emails and social posts.
I created all assets for site take over including homepage designs, blog designs, social media content and banners ensuring that all designs balanced with the requirements of the offline brand campaign.
LOOK BOOK AUTUMN/WINTER 2013
STYLE TRIALS QUIZ
Collaborating with the marketing team to contribute to initial concept design for a game or quiz to feature throughout the London Olympics.
Development of concept through to final launch.
Providing scamps, wireframes, user flows and mock ups and providing iterations to further develop the concept.
Working with the UX Developer to realise the design as it was intended.
Creating all supporting designs, homepage, social media etc and translating for mobile and Miss Selfridge App.
LILLE FEATURE
The Miss Selfridge team visited the largest vintage/flea market in Europe -La Grande Brasserie De Lille.
The Lille page was a sliding feature, with a relaxed blog feel, images were treated in photoshop to give an instagram look and feel.
THE GIFT CARD
The brand was going through a transition period to redefine their USP identity and point of difference. So I was briefed to redesign the gift card.
I submitted a selection of designs, including monochrome, repeat prints and hand drawn illustrations that could work across print and digital. Supplying in-depth descriptions of stock type and print finishes.
FASHION FAIRGROUND
Creating homepage design and email to support this competition. Concept creation, art direction and typography.
FRAGRANCE COMBINING - CONCEPTS
THE BRIEF
To create a Fragrance Combining tool whereby the user can create
a bespoke scent.
The requirements as follows:
1) New/Existing customer looking to find a single scent based on their preferences.
2) New/Existing customer looking to find a unique scent combination based on their preferences.
3) Existing customer looking for a combiner for their existing fragrance.
Pitching concepts to provide a creative solution and interactive tool for the user.
Shown here is the colour wheel concept.
LONDON FASHION WEEK
BRIEF
The aim of this campaign is to drive education on Bumble and bumble backstage at London Fashion Week February 2016, by producing an interactive page.
The Homepage and landing page to incorporate video clips and products, pulling content gathered from social sites (Twitter and Instagram).
Creating designs for the whole campaign, homepage, landing page, retailer banners, email and social content and translating all concepts for mobile.
Working closely with a developer and third party on the build, extensively testing the Offerpop functionality whereby the user could upload images and share in real time.
